Our journey in the Sertão began 8 years ago with small emergency actions to support families impacted by the drought in the region. In a short time, we realized that to generate a real impact on the life of the sertanejo, long-term activities were needed that were designed together with the local communities, it was from this premise that the Novo Sertão Institute was born, in the heart of the semi-arid northeastern region with the mission to support sertaneja communities to have a better quality of life through their local talents and opportunities in the region. We operate in 4 pillars of transformation: Education, Sport, Culture and Income Generation, serving around 300 people weekly with our projects, generating transformation and new opportunities for the backcountry people.