In the Sertão region of Piauí, where hope flourishes even amidst hardship, a small gesture can carry great meaning. It was with this spirit that the students of the project Futsertão received their new uniforms—a symbolic gift that goes beyond clothing. It represents inclusion, identity, and, above all, belonging.
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Why does the uniform matter so much?
For many children, the school uniform is their first experience of a collective sense of identity. By wearing the Futsertão jersey, each young person begins to see themselves as part of something bigger. This strengthens their self-esteem, promotes equality, and inspires dreams.
Furthermore, the comfort guaranteed during sports activities enhances not only physical performance, but also the dignity of those who wear the uniform.
Equality that generates opportunities
The Sertão region still faces significant challenges. Access to opportunities is unequal and often limited. Therefore, providing a uniform also means guaranteeing respect, inclusion, and motivation. It's a concrete incentive for every child to believe in their potential.
Support that transforms lives
None of this would be possible without the support of those who believe in the power of sport as a tool for social transformation. We thank our partners who have walked alongside us on this journey:
➡️ BTG Pactual
➡️ Auren Energia
➡️ John Deere Brasil
➡️ BBseguros
➡️ Ministry of Sports
➡️ Sports Incentive Law
Sport as a seed of the future
The Futsertão project, created by the Instituto Novo Sertão, not only promotes discipline, cooperation, forward-thinking, and self-esteem through sports, but also represents an effective strategy for social transformation. Furthermore, the distribution of uniforms is just one of many carefully planned initiatives to reinforce and expand this purpose over time.
Therefore, when a child wears the Futsertão uniform, they're not just putting on a shirt. They're actually wearing a dream, a hope, and, above all, a real possibility for change. In this way, the uniform becomes a symbol of belonging, dignity, and motivation for a better future.
Together for a transformed Sertão
We will continue with dedication and purpose to bring the project to more and more communities. We know that with unity, purpose, and love, the Sertão can be transformed, one life at a time.
