Eduardo Feldberg, known as Primo Pobre, is an Ambassador for the Instituto Novo Sertão: a partnership that continues to transform the Semiarid region!
The Novo Sertão Institute is proud to present its new Ambassador of the New Sertão Institute, Eduardo Feldberg, better known as Primo Pobre, who is a great ally of the causes that move the Sertão. Furthermore, this union represents an important step in the fight for social transformation in the region.
A national reference in financial education, Duda — as he is affectionately known — has transformed the lives of thousands of Brazilians, helping them organize their finances, get out of debt and achieve independence. Since then, he joins Novo Sertão to further strengthen the projects that are changing realities in the Northeast Semi-Arid region. That's why, we invite you to learn more about other social projects in the Sertão.
An encounter with the Sertão that transforms
During his visit to Sertão, Duda was able to see up close the strength and impact of our work. That way, he learned about the actions developed with farmers, children, young people and women who, through education, agroecology and sustainable initiatives, have been rebuilding their stories with dignity and hope.
And so he confirmed: the transformation of the Sertão is real, possible and extraordinary!
How Primo Pobre strengthens social projects in the Northeast Semiarid Region
As an ambassador for the Instituto Novo Sertão, Duda represents much more than a title — he is a commitment to the development of communities that have long been marginalized. Unite financial education and social impact expands our mission, strengthens our reach, and inspires new networks of solidarity and change.
This partnership shows that When knowing and doing go hand in hand, lives can be completely renewed.
A collective mission: you are also part of it!
The work of the Instituto Novo Sertão is only possible thanks to partnerships like this — and the engagement of people like you. We want invite you to be part of this transformation together with us and with Duda:
✅ Follow our work on Instagram
✅ Visit our website and learn about our projects
✅ Share this cause with those who believe in social transformation
Gratitude and commitment to the future
We are deeply grateful to God for every connection He has provided, and for bringing us together with people like Duda — who not only talks about transformation, but lives and supports this mission every day.
We move forward, with faith, courage and hard work, believing in the Sertão as land of opportunities, talents and hope.
Together for a Transformed Sertão!
